+1 862 207 3288 It is fairly easy assignment but requires few hours for completion which i do not have time for this
right now. Below is an instruction and i will include all the required files in the attachment section.
Please let me know as soon as possible if there is something unclear about the assignment. Thank you !
What you must do:
1) List 20 words derived from word association brainstorming
2) Explain which word inspired your ad
3) Create an advertisement regarding blood donation and the Red Cross.
You will need to have watched the video on creative brainstorming techniques that explained ‘word
association” to understand this assignment. (THE VIDEO WILL BE IN ATTACHED FILE)
In the example below,(EXAMPLE WILL BE IN ATTACHED FILE) as in the video, the word “school” is “mined”
to come up with a random list of words to help solve the problem of a railroad with low ridership.
YOUR ASSIGNMENT IS TO USE WORD ASSOCIATION TO “MINE” THE WORD ELEVATOR FOR WORDS THAT WILL INSPIRE A
PRINT ADVERTISEMENT TO GET PEOPLE TO DONATE BLOOD TO THE RED CROSS.
NOTE: YOU MAY NOT USE AN ELEVATOR OR THE TERM “ELEVATOR” IN YOUR AD. YOUR ADVERTISEMENT CAN HAVE
NOTHING TO DO WITH AN ACTUAL ELEVATOR OR YOU WILL BE MARKED DOWN.
Write down 20 words that you think of when you think of an elevator (cables, doors. whatever…). You
will turn these in (see details below)
You will then “associate” each of these words with the topic of your advertisement (The Red Cross) to
help you think of a UNIQUE and WONDERFUL CONCEPT for your ad (details below). For instance (and you may
not use this example), one student was inspired by the word “Fart” and his slogan was “Sometimes giving
is better than receiving.” Creative, genius, fun, cool….
Indicate the word(s) in your list that inspired your ad and explain how it did so.
YOU MUST USE THE FORM.(CHECK ATTACHED FILE) Your assignment is to design an advertisement (see below)
that is inspired by at least ONE WORD on your list about elevators. To do this, “associate” each word
from your list one at a time and see if any of them sparks a fresh idea for how you might make your ad.
If no words from your list inspire an idea, think of more words until one does!
DETAILS ABOUT THE ADVERTISEMENT YOU MUST MAKE:
CREATE:
1) A PRINT ADVERTISEMENT
2) AND A SLOGAN (IT MUST BE DESIGNED INTO THE AD, NOT WRITTEN AS A CAPTION BELOW IT!)
Think of a unique print advertisement to INSPIRE PEOPLE TO DONATE BLOOD TO THE RED CROSS. Your
immediate inclination will be to go look at Red Cross ads on the web to see what you should do. I
advise against this. Instead, you must think of a new idea, something clever that will get attention,
and use word association to inspire this.
This is where your creativity comes in to think of something no on else would dream of. Honestly, try
to be clever here. DON’T GO WITH YOUR FIRST, PREDICTABLE IDEA. Your first solution, according to Tim
Hurson in his book, “Think Better,” will be obvious (and most likely, ineffective). The second more
interesting and the third is likely to be much more creative.
HERE IS A LIST OF SOME OF THE BEST ADVERTISING SLOGANS to further inspire you!
THE RULES FOR YOUR AD!
You will make a full color ad and it must contain a central image that must be drawn by you. You may
draw this in a computer program [like Adobe Illustrator or Powerpoint] or by hand on paper. You may use
a computer LAYOUT program (to combine your image with text) or a dawn layout to generate your concept
for this ad. If you turn in a hastily scribbled together ad with bad hand writing, you will lose
points. You may not use a computer to auto-trace images.
Design your slogan into the ad. Your slogan must be incorporated INTO your advertisement, not written
separately, like a title or caption. Make an attempt to design your ad typographically, not just
scribble something down quickly.
It does not have to be a “finished” (slick) ad ready for publication, but a good, solid layout,
something that you might show a client to get your idea across to them.
No simple stick figure-like drawings. You must draw your ad by hand or you may use a computer program,
like Adobe Illustrator’s pen tool, to draw it by hand. You may not auto-trace an image using a computer
program. Many of you may say, “I can’t draw!” Now’s the time to push your comfort zone and give it your
best effort! When drawing an item look up what it looks like in the web. Don’t just use your memory.
Even the WORST artist in the class can still make a fair pass at what something looks like. An attempt
must be made to make your drawing of good quality, regardless of what it is of, look like what it’s
supposed to. Look at photos of the real thing to inform your drawing. Don’t just make it up out of your
head Drawings of humans must be more expressive than a plain-line stick figure. It must have body
gestures and facial expressions. Not to worry if you don’t draw! Anyone can draw super stick figures
using Dave Gray’s simple technique.
If you draw it by hand, OUTLINE THE IMAGE WITH A DARK MARKER. No plain pencil drawings allowed. You may
color it however you like.
Make a single-panel, roughly 8″ x 10″ or letter-sized print ad. Incorporate all the stuff that would
normally be in an ad: name of the organization, address, your slogan, etc.
You may include the Red Cross logo.
NO: storyboards, videos or images you did not draw are allowed. This is a single, print ad, like you’d
find in a magazine or on a poster.
No illegible, blurry images. You may take a photo of your ad, but it must be SHARP AND WELL LIT! If we
cannot clearly see your image or understand it, you will be marked down heavily.
