Kodak and Fujifilm

Business and Management

1.    Describe the history and core business of each company.
2.    Compare and contrast the approach to management that each company has pursued in order to embrace innovation.
3.    Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response.
4.    Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability.
5.    Discuss the extent to which management of both companies adapted to changing market conditions.

The specific course learning outcomes associated with this assignment are:
•    Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions.
•    Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations.
•    Explain the decision-making process management uses to develop viable courses of action to a variety of management situations.
•    Use technology and information resources to research issues in management concepts.
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