International Marketing Communications Plan – B.Fresh
You are required to:
• Revise the Context Analysis for your chosen brand, based on the verbal and written feedback provided for Assignment 1.
• Based on that context analysis, write a Marketing Communications Plan for your brand. This plan should contain the following sections:
• Main issues identified in the Context Analysis
• Marketing Communications Objectives
• Marketing Communications Strategy
Note: Please note how the marks are allocated on the marking scheme at the end of this document.
Main issues from Context Analysis 20%
Concise and very informative discussion of the context
Objectives and strategy 20%
Concise and thoughtful discussion, supported by excellent use of theoretical concepts.
A comprehensive range of promotional activities identified.
Critical analysis of the promotional activities identified.
Excellent use of theoretical concepts to support the analysis.
Excellent report structure, grammar and spelling and referencing where used
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