International Business report

Invent or create a concept of a small consumer products company that is based in the state of Kuwait or in the arabian gulf countries region .

Discuss the resources and capabilities of the company, as well as any barriers to trade, transfer of knowhow, or investment that may be present in the countries of Spain and Tunisia and relevant to your company’s resources and capabilities. Given the resources and capabilities, and possible barriers, what resources / capabilities might give some competitive advantage in Spain and Tunisia? Which ones are not going to be very useful in the countries?

Who are the key competitors in Spain and Tunisia for your product / service? Briefly assess their resources & capabilities, noting particularly how easy or difficult it will be to compete with them, given their resources / capabilities. Show how you might be able to learn from the things they do particularly well.

Recommend a strategy (export or FDI) for the kuwaiti business to enter the markets in your two countries, and briefly say how the strategy could be implemented. It does not necessarily have to be the same strategy – if conditions in the two countries are sufficiently different, you may need different strategies.

Discuss the marketing mix (4 P’s) to be used in Spain and Tunisia. It does not necessarily have to be the same – if conditions in the two countries are sufficiently different, you may need different marketing

Discuss the differences and similarities in your strategies and marketing for Spain and Tunisia. What general principles can you recommend for when a company similar to the one you discuss here goes into foreign markets?
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