Integrated Marketing Communications program

Integrated Marketing Communications program
Using the knowledge we have studied so far in the unit, design an Integrated Marketing Communications program for a product, brand or
service of your choice. Discuss how each ofthe elements ofthe marketing communications mix we have studied so far, i.e., direct marketing,
internet marketing, personal selling, sales promotion, and publicity can be integrated to give maximum impact to the target audience for

your chosen example/s. Make sure you use the theories and concepts we have covered in the unitfrom the topic notes and the textbook. Marks
will be deducted from your assignmentfor poor presentation (ie. incorrect spelling, grammar and academic referencing style).

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