+1 862 207 3288 Integrated marketing communication
To do this assignment you need to watch reality television . Choose 2 television shows from the following table ( i will provide it) and write 4 blogs each about 200 words
the requirements:
1-write a brief Blogs from the Chosen 2 television shows and write 4 blogs each about 200 words.
2- when you write the blogs focus on the following questions to guide your blog writing:
you don’t need to answer all the questions but you can choice some of them to apply them on the shows you have chosen or half in on blog and the other half question for the second blog for the same show because you have to chose tow shows and then write 4 blogs.
? How complex is the reality television show? “Now it’s up to You!” which discusses how reality television shows help create consumers…
? Think about how complexity relates to and is managed using the Integrated Marketing Communication process for a discussion of the purpose of IMC and an introduction to complexity.
? What do you understand the show’s message/s to the audience are?
? Who do you think the target audience is for the show?
? Is there more than 1 target audience? Who might they be? Justify your ideas (how do you know?).
? What are some ways the show uses to build brand awareness? (what is the brand?)
? How is the show supported using other types of media? (think about other consumer Touchpoints e.g. an 0800 number “buy now”; website directions to viewers; voice-overs; Pluk symbol to activate a mobile competition)
? What kinds of products (or services) “surround” the show?
? Make a comment about the “fit” of the paid advertising around the show. Is there a variance? For example, Huggies baby nappies advertising around “The Great Food Race”.
? What are some factors that you would use to determine the “fit” of paid advertising around a reality television show?
? What things motivated you to choose the shows you did?
Structure of Blog
1. Write a brief critical blog. Use about 200 words in each blogs.
2. Ensure you reference in APA style within the blog. Provide a reference list at the end of each blog.
3. You may include visuals to demonstrate a point e.g. a screenshot of the show/s you are writing about, or provide a hyperlink to the show to illustrate a point. For more ideas, see the marking criteria below.
4.write on the top of the each blog the name of the shoe and the episode number and the season if its more the one season
Marking Criteria for Blog (we going to mark as the following)so please follow these
1-for Ideas & content: The student has many original ideas & expresses them clearly. All or most ideas are related to the subject.
2-Writing quality & community: Post/s well-written & characterized by elements of a strong writing style. Blog content demonstrates that the student is well-read, synthesizes learned content & constructs new meaning.
3-Use of enhancements: The student greatly enhanced their blog space using video, audio, image or other add-ons.
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