Group Presentation/Teamwork

In the Business strategy project the students will assume the role of a corporate planner of an existing company or an external industry analyst/ management consultant The students will develop a full industry and company analysis and critics. In particular, the students will identify and discuss various business scenarios and strategic options. Market sizes, company sales and market shares should be forecasted for a period of 3 years.
Each Industry and business analysis and plan will be comprehensive in scope and include a/an:
•   Executive Summary
•   Introduction on the organization
•   National, Regional or Global Market Analysis
•   Industry Analysis
•   Company Analysis
•   Customer Analysis
•   Competitive analysis and SWOT analysis
•   Strategy Objectives/Mission and Values
•   Business Strategy
•   Implementation
•   Conclusion
•   Future Outlook and Recommendations

? Problem :
Environment concerns regarding the fuel emissions coming from cars and the effect of falling oil prices
? Literature review :
On the automobile industry as a whole and how it reacted toward the strict environmental regulations
Analysis on ford motors and competitors
Business strategies currently used and financial analysis
Propose new strategies and solutions for Ford Motors
Predict the financials of the market, ford motors and competitors for the next 3 years
Conclusion and recommendations in the best suitable way forward

Presentation
Each group is required to present their work and attach handouts of their slides in the final report. The maximum amount of time allocated for each presentation is 10-15 minutes. Also note that there are a set proportion of marks for your presentation. It is viewed as part of your overall report. This means that your presentation is as important as your report. The presentation is only one of the components of the coursework.
Group members: 2 to 4 students per group
Projects will be presented at the end of the course. During presentation the attendance of all students is mandatory.
When students present a group project, the group members must:
•   Begin with an explanation of how each individual contributed to the final product,
•   Explain how the group managed the coordination of tasks.
•   Deliver an integrated oral and written presentation/report
•   Demonstrate an understanding of each component of the presentation/report.

Structure is as follows
1- Cover Page (Title, Key words)
2- Table of Contents
3- Abstract (Statement of research problem, problem identification)
4- Introduction (Why are going to study this organization? The context? Identify the problem? Which strategic tools are going to use? SWOT, 5 forces, Value chain, KFS, Strategic positioning)
5- Theoretical Framework and Topic Statement (Context and Objectives of the research)
6- Research design and Methodology
7- Results and Analysis (Forecasting, g factor, strategic tolls you mentioned in the introduction, results and recommendations)
8- Discussions/implications
9- Conclusion One page maximum in which you will summarize your findings
10- References

Maximum 15 pages

Details of Research Proposal
To establish that the candidate has:

?   a viable and researchable problem
?   an acceptable plan of action for undertaking the research
?   done sufficient preparation to establish the rationale for the research
?   a feasible chance of completing the research

Objectives of the research
Clarify the aims and objectives of the research. Where feasible, objectives should be divided into main and subsidiary objectives, and should be numbered. The Faculty evaluate whether the objectives are well articulated and whether they are realistic and attainable. In writing the proposal, it is important to remain focused on the objectives.
Theoretical Framework and Topic Statement
In this section you are expected to describe in detail the context of the research. You will also highlight the questions that, in your opinion, are important for the field of Leadership and that need answers. In this section you will show a clear understanding of the topic you chose.
Research design and Methodology
This is a cornerstone of the research proposal, and therefore a critically important section. Failure to address it properly can lead to the research proposal’s rejection and even to the rejection of the final report. While you may not be able to give final details of your methodology at the research proposal stage, it is important to give a sound provisional indication so that the evaluator is satisfied that your methodology is relevant and acceptable. Here you will describe the methods you chose to use in order to reach your objective which is to find pertinent answers to the questions you developed in the topic statement. In the case of an empirical project (in which, for example, you would need to give a questionnaire to individuals or companies) you will be required to describe the sample’s characteristics (average age, gender representation, number of employees, questionnaire used, and all other important characteristics). In other words, you will be required to show that you know what you are doing.
Clarify your method of investigation, e.g.:
?   Questionnaires
?   Focus groups
?   Mathematical modelling
?   Secondary data
Indicate your sampling methodology, e.g.:
?   Size of sample
?   Population
?   Experimental and control groups
?   Prevention of bias, etc.
Indicate statistical methods and substantiate why you intend using the proposed specific statistical methods. Indicate whether ethics approval is required, and apply for ethics clearance through the faculty ethics committee.
Plan your investigation in phases, setting measurable target dates where feasible.

Significance of the research
Indicate the significance of the research. Why is it important? Whom, or what industry, will it benefit? This is usually vital for funding.
Results and Recommendations
Based upon the critical analysis of your findings you will be required to provide recommendations that, in your opinion, will help improve the field of Leadership.
What are the expected outcomes and what do you wish to achieve, e.g.:
?   A new plant process
?   A solution to a practical problem
?   A specific aid to practitioners in a particular field
?   An instrument of use in the mining industry, etc.

What contribution will this research make to the body of knowledge in the particular field of study?
Discussion
This is the most important section of your work. You will analyse the results of your study. You will show a clear understanding of the nature and significance of your findings. Your analytical skills will clearly be of central importance to this section of your research.
References cited
This is a list of the literature referred to in your research proposal. Do not include titles not cited, or that have no relevance to your research problem. You should have read the references you list (or at least the relevant parts). Indicate how they relate to your research.
Distinguish clearly between a list of References cited and a Bibliography. The latter includes all material consulted, including background reading not necessarily cited. Alternatively you may provide separate lists of References Cited and Other References.

Rubric for Business Strategy Plan

Level of Achievement
Criteria   Excellent (100%)   Satisfactory (50%)   Unacceptable (25%)   Points
Content 80 Points ( 5 points each)
Executive Summary
The executive summary clearly communicates the critical elements of the marketing plan so that it reads as a stand-alone document. The length of the executive summary is sufficient to cover the critical information, but no more than two pages long.   The executive summary includes most, but not all of the critical elements of the marketing plan. Some of the information provided in the summary is unnecessary or trivial to understanding the plan. The summary is no more than two pages long.   The executive summary is either too short (less than one page) or too long (more than two pages). The summary contains mostly unnecessary or trivial information; therefore, it is inadequate as a stand-alone document.
Introduction
The introduction clearly and concisely introduces the purpose of the marketing plan.   The introduction is somewhat unclear and/or not concise in stating the purpose of the marketing plan.   There is no introduction that states the purpose of the marketing plan.
Company Analysis
Information about the company or organization is thoroughly and clearly reported, including such things as the type of product or service, employees, company history, previous and current marketing efforts, current knowledge about customers and competitors, etc.   Information about company or organization is, for the most part, thoroughly and clearly reported. But some information that may be critical to the marketing plan is missing.    Company or organization information is provided, but there is a great deal of potentially important information missing.
National/ Regional/ Global Market Analysis
A visual depiction and verbal description of the market definition is provided that is reasonable and based on the company or organization. Reasonable estimates or calculations of market potential, market demand, and company demand are provided and clearly stated. Any necessary assumptions used in calculations are clearly explained.   Either the visual depiction or verbal description of the market definition is missing; both may be provided but not clear or reasonable. One of the estimates/calculations for market potential, market demand, and company demand are missing or clearly miscalculated. Assumptions are stated, but not explained.   There is no visual depiction of the market definition. More than one estimate/calculation of market potential, market demand, and company demand are missing or clearly miscalculated. Necessary assumptions are not provided.
Industry Analysis   Information and description of the market definition is provided that is reasonable and based on the company or organization. Reasonable estimates or calculations of market potential, market demand, and company demand are provided and clearly stated.    Industry information is provided but not clear or reasonable. One of the estimates/calculations for market potential, market demand, and company demand are missing or clearly miscalculated.    There is no visual depiction of the industry. More than one estimate/calculation of market potential, market demand, and company demand are missing or clearly miscalculated.
Competitor Analysis
Information about all major competitors or strategic groups is thoroughly and clearly reported. Source(s) of the information is provided. Any information that is considered to be important to know, but that has not been obtained with reasonable effort is identified.   Information about most of the major competitors or strategic groups is provided. Not all of the information is as clearly reported as possible. The report does not explain missing data.   Some information about competitors is provided, but the analysis lacks thoroughness and clarity. There appears to have been little effort given to obtaining competitor information and there is no explanation for missing information
Customer Analysis
Information about customers is thoroughly and clearly reported. The source of data is clearly reported (i.e., secondary or primary data, company information or new data collected for the development of this plan. If new data has been collected, the method of collection, including sample size, description of sample, and data collection instrument is provided. Any information that is considered to be important to know, but that has not been obtained with reasonable effort is identified.   Most of the important information about customers is reported, although not as thoroughly and clearly as possible. For example, data collection information may not be fully reported, data collection instrument may be missing. The report does not explain missing data.   Although some customer information is reported, it is clear that only minimal efforts toward attaining this data have been made. The information that is reported lacks clarity. The report does not recognize that data are missing.
SWOT Analysis
A thorough SWOT analysis is provided, based on the preceding analyses. Reasoning for each item in the SWOT is provided and logical. Strengths and weaknesses are clearly internal factors, and opportunities and threats are clearly external factors.   SWOT analysis is provided, but there are some missing points from preceding analyses. Reasoning for each item is not always thoroughly provided and/or logical. One or two strengths/weaknesses are external, or one-two opportunities/threats are internal.   SWOT analysis is provided, but there are at more than six missing points from preceding analyses. There is no reasoning provided for the items. More than two strengths/weaknesses or opportunities/threats are inappropriate.
Implementation & Control
A thorough and specific implementation plan is clearly identified for every tactic; the plan identifies who is responsible for implementing the tactic, when it should be implemented, the cost, measurement of effectiveness, and any other relevant information. The implementation plan is specific enough so that the company/organization has a blueprint for using the plan. In addition to specific effectiveness measures for each tactic, overall control measures for the marketing plan, and contingency actions, are identified.   An implementation plan is identified, but one to two tactics are not addressed. Specificity of some of the plan could be improved. The company/organization will be able to use the plan to implement the marketing plan, but may be confused about some aspects because of missing information. Overall control measures are included and contingency actions are identified, but they lack thoroughness.   An implementation plan is identified, but more than two tactics are not addressed, and the plan generally lacks specificity. Because of missing information, the plan will not help the company/organization implement the marketing plan. Overall control measures and contingency plans are not identified.
Conclusion
A brief summary that identifies the expected outcomes with successful implementation of the marketing plan is clearly presented in a short paragraph.   A summary of expected outcomes is provided but lacks clarity.   There is no conclusion.
Written Communication 20 points (4 points each)
Organization
Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan.   The organization is generally good, but some sections seem out of place. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labeled).   The plan is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included.
Writing Style   The plan has a writing style that is uniform throughout the paper and appropriate for this type of written project. There is no indication that the paper involved multiple authors.   The writing style lacks uniformity at times and is not always appropriate for a marketing plan. There is some indication of multiple authors (e.g., different fonts, different paper, etc.).   Plan is clearly the work of multiple authors with different writing styles, margins, printer fonts, paper types, etc.
Grammar, Spelling, and Formatting   The plan has been thoroughly spell-checked and proofread. There are no to almost none grammatical or spelling errors. There are no formatting errors.   There are a few spelling and/or grammatical errors. There are one to three formatting errors.   There are frequent misspelled words, serious grammatical errors, and formatting errors, indicating that time was not taken to spell-check and proofread.
References   Material used in the writing of the plan taken from external sources is appropriately referenced both within the document and on a reference page.    Some material taken from external sources is not referenced, either in the text or on a reference page.   No references in the text or on a reference page are provided, although it is obvious that material from external sources has been used.
Professionalism   Overall, the written communication of the marketing plan conveys a sense of professionalism, a written document that appears and reads like it was developed by professionals, not students.   Many aspects of the marketing plan convey a sense of professionalism, but there are some written communication problems that are not congruent with a professionally prepared marketing plan.   The marketing plan lacks any sense of professionalism and is clearly prepared by students.
Total Points (100 possible) Equal to 30% of the total Marks

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