Global marketing plan

This assignment is require to according to my first assignment.
Word Limit: 4000 words (excluding Executive Summary, Table of Contents, appendices and reference list)
All Marketing Plans commence with a thorough Situation/ Opportunity Analysis, that is, an evaluation of the current marketing situation, in order to determine future opportunities. To take advantage of those identified opportunities, a formal marketing strategy and action plan must be devised.
Global Marketing Strategy and Planning
Instructions:
You are required to complete a comprehensive Global Marketing Plan to exploit the opportunity identified in your earlier Situation and Opportunity Analysis for which you will have received feedback.
The assessment is to be written in report format.
You should take every opportunity to graphically represent the information where possible, although take care to explain to the reader where required. This will aide readability and enhance communication of the plan. Commence with an introduction, stating the marketing objective/s of the plan (this is the previously identified opportunity). Be as specific, detailed and measureable as possible (you will need to explain in a later section, how you will decide whether the objective/s has/have been achieved). Briefly discuss how the opportunity fits with the company?s overall mission and current business portfolio.
Define, describe and elaborate on the target market/s. Consider all aspects related to them, for example, culture, demographics, consumer behaviours and industry structure where relevant.
Elaborate on all aspects of each of the elements of the marketing mix strategy linking to customer needs.
Consider and elaborate on positioning.
Elaborate on the strategic fit between the company?s capabilities, resources and opportunity being exploited.
Create a brief implementation/ action plan with timeline.
Outline measurement ? determination of achievement of objective – and control strategies to be employed.

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