Getting Customers to Pay More

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Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. Retrieved from the Ashford University Library.

In a three- to four-page paper (not including the title and reference pages):

•Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
•Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

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