Find an article on the internet that discusses a current event in CRM that relates to a topic in your textbook in Chapters 1-7.
Give the URL, title and date of each article. Summarize the current event, explain why you chose the article and how it relates to the material in the text.
Criteria for choosing articles:
a. The article should relate to, expand upon and support the topic.
b. The article should be written in the past 9 months. The article must be at least a full page in length.
c. The article must be from a newspaper, magazine, or journal. Personal blogs and opinion pieces are not considered articles.
“Please use very simple vocabulary and sentences, be very simple.” The book is “Peppers and Rogers, Managing Customer Relationships – A strategic Framework, Second Edition, 2011 – Wiley & Sons
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