expanding into the global marketplace

Critically examine the reasons why a company of your choice should consider expanding into the global marketplace

ASSIGNMENT BRIEF

Critically examine the reasons why a company of your choice should consider expanding into the global marketplace.

Please ensure that your assignment follows this structure:
A table of contents
A list of figures and/ or list of tables where appropriate
Introduction -(10% – 250 words)
Literature Discussion & Critical Analysis (70% – 2000 words)
Conclusions- -(10% – 250words)
References / Presentation ? 10%
Bibliography
Appendices if appropriate

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Module Learning Outcomes to be Assessed:-
Upon successful completion of task(s) the students will be able to:
Understand the context and concepts and interpretation of internationalisation.
Discuss and critically examine the environment of the international firm, particularly the political, social, economic and technological issues facing a prospective international business.
Analyse and evaluate the role of the international firm particularly their strategies and organisational design, behaviour and control systems.

Marking Scheme

Introduction 10% 250 words
An examination of the development and changing nature of the global marketplace.

Literature Review and Critical Analysics 70% 2000 words
The answer will include the use of the environmental scanning techniques and risk analysis techniques used by an international business.

Using analytical techniques discussed in class including the PESTEL SWOT and risk analysis. The student should as a basis of their work aim to analyse the proactive and reactive reasons for a

company to make the decision to enter a new market. An examples needs to be used to examine the reasons for entering new markets and a discussion of the impact this decision may have on

the following issues:
O search for competitive advantage
O strategic success
O market development and growth of the company
O integration of the functional strategies of the business
O corporate culture of the business
O risk analysis

Conclusion 10% 250 words
Discussion of the business challenges that may prevent the company from sustaining a competitive advantage.

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