Event Management

Event Management

 

Essay, Management
Event Management- Essay Question: Why are destinations so intent on attracting and developing event tourism? Discuss their main goals and the associated value of event tourism with reference to corporate and public ev
Question: Why are destinations so intent on attracting and developing event tourism? Discuss their main goals and the associated value of event tourism with reference to corporate and public events.<br />
In your answer:<br />
• Consider the roles and specific actions a community or tourism agency can take in developing event tourism.<br />
• Consider the concepts that have been raised and discussed in this course<br />
• Consider the stakeholders involved <br />
• Consider the possible measures of ‘value’ such events could bring to a destination.<br />
• You are expected draw from examples of events and festivals to frame your response and to illustrate the points that you make in the discussion.<br />
• You must provide evidence of a wide range of reading<br />
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Your essay will be assessed according to the following criteria:<br />
• Critical engagement with the essay question<br />
• Use of appropriate theoretical literature<br />
• Evidence of research<br />
• Use of appropriate examples<br />
• Extent to which essay addressed the question<br />
• Coherence and logic of argument<br />
• Essay presentation and structure<br />
• Essay free from grammatical and spelling errors<br />
• Correct and appropriate referencing<br />
• Engagement with course materials and academic literature<br />
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You must demonstrate engagement with course materials in this assessment task and evidence wide reading and research in preparation for the essay. “YOU MUST CITE AT LEAST 8 ACADEMIC SOURCES” in your answer drawn from the literature “which focuses on tourism and event management”. You may draw from “academic books and journal articles” and “The Lecture Notes” that I’m going to upload for you in a dropbox link. Secondary sources drawn from the media, government or industry sources, and Internet sources appear in addition to the academic sources.<br />
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For example – a useful reference to consult is Getz, D. (2010) ‘Destination Planning and Marketing for Event Tourism’. Chapter 5 in Event Management and Event Tourism. 2nd Edition. Cognizant Communication Corp: Sydney. – available through Short Loans. Also I would like you to use only Australian reference if possible<br />
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Please be aware that this is a 3000 level course and you are expected to read widely and to evidence your research skills through the synthesis of a wide range of academic materials.

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