Divisional organization structure at Nokia

It seems Nokia uses a divisional organization structure with functional organization within. They show to have each unit have responsibility tied to it from the development, management, and marketing aspect of a product. Within these structures there will be direct focus on each concept. With decentralizing their products into 2 different segments (high-end smartphones and mass-market mobile phones) they were not ready or able to compete with the Apple and Samsung products. With such user friendly operating systems, Nokia’s system could not compete.
Nokia’s decentralized mind-set relates to my current company which is involved in the paint industry. Within our company there are many different business segments (paint, glass, sundries, marine coatings, architectural finishes, etc.) and each have multiple business decision leaders. While there are multiple managers at each level of these business segments, there are also managers at the director level to make the final decisions.

#2. Makoto,
Nokia decided to implement a decentralized organization by making their products into two segments. Although the two can be leveraged into different demands of the market, they are still two different segments. This was not a successful strategy not because of the way the organization was run, but it was because of the simplicity and user friendliness of the iPhone (Steinbock). The technology was not very user friendly, and it was very clear when it hit US markets and was not successful. During this time of the revitalization, iPhones and Samsung phones were clearly on the demand and was becoming more popular than any other phone. No matter what the strategy behind the organization was the Nokia phone would have still failed. The users dictate if the phone is worth purchasing, not the way the organization is run.
Nokia’s structure compared to my employer’s structure is different, but also similar in different ways. I work in a matrix organization, producing mixed model outputs. This can cause confusion and duress because priorities can be different for the work but it has its advantages because products can be leveraged to different programs like the Nokia. I would not have wasted the time and resources towards re-structuring but more into research and development if I was the CEO of Nokia.
#3. Alison,
RFID, or radio Frequency Indetification is basically a type of technology that allows radio frequencies to track something. The RFID consist of transmitters and receivers that communicate to each other. Some advantages and disadvantages are listed below for a few areas of concern.
Cost-benefit analysis- The ID tags can store up to 2KB of data verses a bar code only can hold 10-12 digits. This would be way less expensive to use since it could be like a reusable barcode.
Ease of use -one advantage is that they are extremely easy to attach or place in/on an animal for tracking. One disadvantage would be that if the tag isn’t installed correctly or in the right surface, it could become unreadable.
Consumer privacy- These type of tags aren’t easily recreated. Therefore each item has it’s own identity therefore protecting privacy for the product unlike a normal barcode. These tags are also installed in items like jewelry as well as the exit door which can sound an alarm if stolen. This works a lot better than a barcode.
Short-term effects and long-term effects- Because these frequences aren’t exactly tied to anything with structure, one disadvantage is that phone towers and items like walkie talkies can get in the way of the wave frequencies. Some RFID’s also have different ranges which would need to be considered and measured before putting into place. This can be a very time consuming task and considering there are items out in the area that could interfere with the signal, this could be a big problem if not fixed at the beginning.
All in all I think the RFID’s are good ideas in some areas of business. However when it comes to overseas and high volume areas, I wouldn’t considering using this type of device for tracking since other frequencies can easily get in the way or mess with the connection.
#4. Amy,
RFID, Radio Frequency Identification, is “a method for identifying items through the use of radio signals from a tag attached to an item” (Krajewski, Ritzman & Malhotra, 2013). RFID has been around for over forty years (RFID Tags, 2009). Even though they have been around for a while, there are still challenges with their use which can be seen by their limited use.
Some of the challenges associated with RFID include the following:
• Expense: RFID can be expensive. There are numerous components needed for the system. Due to the expense, some may not find RFID to be a benefit worth the expense
• Power Source: RFID can be used with or without a power source. A passive RFID does not require power while and active RFID does require power. An RFID tag that is passive may not be as beneficial; however, it is cheaper
• Privacy: This is a concern with the use of RFID tags if the tag is being used for humans
• RFID Regulations: There are not currently any global regulations for RFID. This poses a challenge since we live in a global economy. If regulation prohibit the use of RFID in some countries and not others and a company is located in both, this may prevent RFID from being of benefit to the company
Some benefits associated with RFID include the following:
• RFID has proven to be useful in several fields to include the medical field, animal identification, geology, automotive industry, and border security
• RFID has proven to improve the financials of a company. For instance, Wal-mart experienced savings in labor and product cost in those stores that implemented RFID
• RFID allows for better tracking, which allows for improvements in a company’s supply chain. This will assist a company in many areas, it include having the right products at the right time and improving customer satisfaction.
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