Discussion Forum

While applying terms and concepts from this chapter, write 7-9 sentences for each response providing a thoughtful, reflective,

insightful, unique critical analysis applying course terms and conceptsdiscussing the role each of them has in business. Please use

proper spelling, grammar, sentence structure, and punctuation.

WATCH video: Life is Good (Links to an external site.) (Links to an external site.)
DISCUSS how Life is Good uses marketing ethics and social responsibility.
EXPLAIN an EXAMPLE of a company of YOUR CHOICE that is using societal marketing.
http://media.pearsoncmg.com/ph/bp//bp_video_links/2013/mktg/MKTG2013_LIG_Ethics_Full.html

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