Developing A Health Advocacy Campaign

This week, begin developing your health advocacy campaign by focusing on the following:
Identifying a Problem

To prepare:
• Select a population health issue of interest to you and identify the population affected by the issue.
• Locate two scholarly articles, each of which provides a description of an effective health advocacy program that addresses your

issue.
• Analyze the attributes of the programs to determine what made them effective. wk
• Reflect on a policy you could propose or a change to a current policy to further improve the health of the population you selected

with regard to the issue.
• Consider how you could develop an advocacy program, applying the attributes identified in similar, effective programs.
To complete:
For this section of your paper (approximately 3–4 pages in length) address the following:
• Describe your selected population health issue and the population affected by this issue.
• Summarize the advocacy programs you researched in this area.
• Explain the attributes that made those programs effective.
• Develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue

and population you selected. Be sure to include in your plan:
• A description of the public health issue and proposed policy solution
• Specific objectives for the policy you want to be implemented
• The means by which you will convey information to various stakeholders on the need for this policy change
• Be sure your proposed need is substantiated by data and evidence.
• Methods of establishing support for the policy, including how to influence policymakers
• Explain how the attributes of the effective advocacy programs you researched could be applied to your proposed advocacy campaign.
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