Data Driven Decision Making

Your own individual business project lies ahead, and following this course, you should start working on your Business Research/Dissertation Proposal which needs to be submitted for approval. You are required to write a research proposal that describes and justifies the research that you may do for your BRP/dissertation. This assignment should aim to do the following:
• Demonstrate that the student has grasped current research topics in business and commerce within the Hospitality domain or education and training.
• Demonstrate a personal perspective upon research activities and processes.
• Develop a research topic of personal value and significance.
• Demonstrate the student’s ability to write a research proposal.
Please see Level M Graduate Skills and Benchmark Performance Bands (page 36-37 in the Glion Handbook).
Notes:
Presentation: Your sections must be presented, in the correct order. Under this heading, we shall consider the quality of word processing, English usage/ grammar, and expression.
Literature review: Should be concise, coherently argued, show evidence of reading (both in its content and in its structure/style) and lead from a more general background into the proposal itself.
Aims and objectives: Should state the research question clearly (i.e. what you want to find out) and break this down into a number of different areas to be investigated.
Methodology: Should explain how you intend to investigate your research question (your aim) and how you will fulfill each of your objectives. You should say why you chose this methodology, and how you expect it to answer your research question/ fulfill your objectives. Why is it likely to be better than other possible methods?
Time scale: Should indicate realistically when each research activity will be carried out and how different activities may integrate together.
Important note:
Your literature review should be about 1,000 words long and it should aim to do the following:
• Set the scene for clear research aims and objectives.
• Include a wide variety of current and relevant academic literature.
• Support your claims and assertions with evidence (i.e. references to other authors’ work).
• Integrate quoted material properly into sentences.
• Have a coherent argument, with clear transitions from paragraph to paragraph and section to section.
• Structure the topics that you cover strictly into paragraphs that show clear evidence of your own evaluation and critical analysis.
For this exercise, it is absolutely essential that you understand issues of plagiarism, the difference between paraphrasing and quoting, and copyright requirements relating to quotes, tables and figures. Your work must be properly referenced; for this course it is very important that you can reference in your text and correctly prepare an end list of references.
You are also strongly advised to look at the way the authors of published articles write and reference their work, and to follow these models as closely as you can.
Remember, work that does not fulfill these requirements will automatically be referred for resubmission.
Your assessment should also include a section detailing where you obtained the information sources, as well as the methodology used to perform any analysis. This project should follow a structured approach and should be prepared and presented as a professional business report of approximately 3,000 words long and marked according to the Glion Assessment Grid.

Please be sure that the final submission adheres to APA formatting standards.
This Hand-in Assignment will be worth 60% of your course grade.

Save your paper as a “.doc” or “.rtf” file with the filename lastname_firstinitial_Week8, using your own name and initial.

Click on the View/Complete link below to submit your completed assignment by Day 7.
Please note that this assignment is to complete the BRM (Business Research Methods) module, however, you will have the option of changing the topic for the final BRP/Dissertation. Please refer to the BRP/Dissertation handbook as there may be differences in the style requirements and details of the project from this BRM project.
(One of the reference to be included)
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students, (5th ed.). Prentice Hall: Essex, England.

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