Daniels Case Analysis
Communicating to New Staff
Carefully review case 2.1 in the text.
Content of analysis — imagine that you are in the Patricia Daniels role:
Part 1: Describe the current organizational culture and climate in the department. As the new manager, what are you goals in terms of changing the culture and communication climate in order to create a high-performing organization? (25%)
Part 2: Which key audiences would you want to reach out to during the first three weeks and what is their communication mindset? (25%)
Part 3: Describe your communication strategy during this critical three-week period — what are your messages and how will you convey them? (50%)
1700-2000 words in length, single-spaced — stay within these limits!
Apply what you’ve learned about culture, the change process, networks, media selection, and meetings.
Be sure to make specific references to course readings that support your case analysis and recommendations.
APA Citation Basics:
When using APA format, follow the author-date method of in-text citation. So if you are paraphrasing material from a source, you need to cite the source. Example: According to Jones (1998), the concept of serial distortion applies to a wide range of……
If you are directly quoting from a work, you will need to include the author, year of publication, and the page number for the reference (preceded by “p.”). Introduce the quotation with a signal phrase that includes the author’s last name followed by the date of publication in parentheses. Example: According to Jones (1998), “Students often had difficulty using APA style, especially when it was their first time” (p. 199).
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