Continuing with the Alternative Drinks case and the Chapter 3 concepts, please answer the following question(s). The rubric is attached and is the same as previous discussion boards.

Continuing with the Alternative Drinks case and the Chapter 3 concepts, please answer the following question(s).  The rubric is attached and is the same as previous discussion boards.
What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Describe the axes you chose and why.  Also be certain you show the major players in the industry.  Next, which strategic groups do you think are in the best positions? The worst positions?  Finally, what major competitive moves do you expect based on your analysis.

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