+1 862 207 3288 Conduct a review of the academic literature into the topic given below and produce a report on your findings
TOPIC
Using appropriate theory, and examples from
industry, critically evaluate how ‘digital disruption’ is
affecting how marketers develop new products and
services.
Marketing Briefs
Conduct a review of the academic literature into the topic given below and produce a report on your findings.
To pass this coursework you will need to demonstrate:
The ability to access and research appropriate academic literature (see suggested journals below).
Skills of analysis, compilation and structure.
A thorough understanding of the topic chosen.
A well-‐grounded set of conclusions and recommendations.
Contents of the Report:
1. Title Page with the report title, module code, module title, your name, SID number and word count.
2. Table of Contents including appendices
3. Report Summary (less than one A4 page– this will not be included in the word count)
4. Introduction
5. Main body of the report (clear sections and sub-‐sections)
6. Conclusions and Recommendations
7. List of References
8. Appendices (as appropriate)
Contents of the Report:
1. TitlePagewiththereporttitle,modulecode,moduletitle,yourname,SID number and word count.
2. Table of Contents includingappendices
3. Report Summary (less than one A4 page– this will not be included in the word count)
4. Introduction
5. Main body of thereport (clear sections and sub-‐sections)
6. Conclusions andRecommendations
7. List ofReferences
8. Appendices (asappropriate)
MarketingBriefs
Conduct a review of the academic literature into the topic given below and produce a report on yourfindings.
To pass this coursework you will need to demonstrate:
The ability to access and research appropriate academic literature (see suggested journals below).
Skills of analysis, compilation and structure.
A thorough understanding of the topic chosen.
Awell-‐grounded set of conclusions and recommendations. TOPIC
Usingappropriatetheory,andexamplesfrom
industry,criticallyevaluatehow ‘digitaldisruption’is
affectinghowmarketersdevelopnewproductsand
services.
Possible Sources ofInformation
Electronic databases e.g. Business Source Premier (EBSCO), Emerald
E.g. Journal of Marketing European Journal of Marketing Journal of Consumer Research Journal of Marketing Research Journal of Marketing
Management Journal of Retailing
Journal of Retail Marketing Admap
Advertising Age Marketing MarketingWeek
Books
1- McDaniel, Carl Jr, and Gates, Roger (2015) Marketing Research: 10th edition, John Wiley and Son
2- Elizabeth Parsons, Paulin Maclaran , contemporary issues in marketing and consumer behaviour
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