Carrefour UAE website analysis
1.)Overview: The Company
Provide a brief overview of the company
Briefly state their Situation Analysis (SWOT)
Briefly state their Segmentation, Targeting, Differentiation, and Positioning Strategies
Briefly state their Objectives
2.)Benefit, Cost & Value Creation – The Marketing Mix
Creating a positive customer experience
Benefit, cost & value creation
Internet marketing mix–Product,
Price, Distribution, Promotion
Customer relationship management features
3.)Consumer Characteristics & Branding Strategy
Ethical and Legal Issues
Environmental, situational, and personal factors affecting users
STDP Strategies
Branding and consistency online/offline branding
Offline versus online customers
4.)Evaluation of the Website
Navigation; Usability
Design guides: download time, broken links, frames,
Adobe/Java plug-in, use of graphics and pictures; Search
Engine; Site Map; FAQs; Contact Details; Acceptable by
different web browsers
Credibility; The Global web presence
Readability of text: font size, font type; Access for the disabled
Landing pages ; Website Content ; Microsites
5.)E-Business Model
Briefly what it is and how this model is related to their
strategies
Customer value (products, price)
Revenue stream sources
6.)E-Marketing Metrics
Site objectives
Metrics likely used at this site (using balanced scorecard and
other approaches in chapter 3)
7.)Conclusion and Outlook
Evaluation of the company’s online properties
Recommendations for improving the business model or
opportunities
8.)An improved Website
Use the relevant criteria or concepts to redevelop the
company’s website.
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