Campaign-Harley Davidson

Campaign-Harley Davidson
Target Audience: Woman( Should say why choose woman? Personality? Which group of woman? How to approach them?….)
Media: Megazine(Should say why choose Megazine? What kind of megazine we should put on, like music ( Rock,R&B),Fashion, Classic, Lifestyle? Why?)
Marketing Challenge: Expand the customer base. Need to attract black people( Should talk about the history). Since now most customers are old. We need to develop new.

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