Call to Action

Project description
Call to Action
How do you get the consumer to your site? This is the exciting part of the promotion process—using creative tools to drive traffic to your site.

Part 1: Analysis
Using the company you created in Unit 1, complete the following:
Fully define your target market. Provide rationale for the decision.
Analyze the competition, including its target market.
Introduce your online value proposition and how it will support a competitive advantage.
Part 1 of the Individual Project should be 2 pages in length. Be sure to cite your resources.

Part 2: Communication Tools
Create a plan by using at least 5 different communication tools to promote your online presence.

Include rationale to back up your decisions
Explain how you will measure the effectiveness of each tool listed
Part 2 of the Individual Project should be 3 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages in length, starting with a brief one paragraph introduction and ending with a short conclusion.

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