Business Plan

Business Plan

Writing a business plan of opening a new Mexican Restaurant called LA Plaza to be situated in Liverpool city centre in the UK. The restaurant will be dealing in vegetarian foods and blended beverages of Mexican origin.

Section 1
Executive summary
? Business name and description
? Briefly describe what follows

Section 2
The business and its management
? Mission
? Objectives (short and long term)
? Activities: how you will achieve your objectives
? The management team: skills required and where and how you will ensure your team has the necessary skills
? Advantages and disadvantages of the options and describe and explain your choice of legal structure

Section 3
The product or services
? Product or service description
? Readiness for market
? Describe features of your product and benefits to your customer
? Comparison with competition and description of how your product or service is different
? Product life cycle

Section 4
Market and competitors
? Overview of primary and secondary research undertaken with clear justification for your research design
? Customer needs
? Market segments, size and growth
? Short term and long term market projections, using models to undertake trend analysis
? Competitor analysis, applying appropriate models and identification of USP

Section 5
Competitive business strategy
? Suppliers and costs
? Pricing policy
? Advertising and promotional plan (SMART action plan)
? Consideration of place and appropriate distribution channels
? Market share projection
? Appraisal of factors effecting strategy, using models such as: SWOT, PESTLE.

Section 6
Operations
? Staffing requirements
? Quality control of products / services and business processes
? Policies and procedures required to ensure compliance and potential best practices

Section 7
Forecasts and financial data
? Sales forecast
? Cash flow forecast
? Projected profit and loss account
? Projected balance sheet
? Break even analysis
? Assumptions underpinning forecasts
? Sensitivity analysis
? Financing requirements

General
? Logical structure
? Coherent, clear and concise content
? Clearly labelled and well-presented appendix
? Appropriate presentation and referencing

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