Business plan

Business plan

Create a business plan report that is based in Kuwait that acts as a car breakdown service. The company like (The AAA company that is based in London ), since there is nothing like it in Kuwait.

We look for an annual service fee that would be given during the purchase of the car itself, or later depending on if you have a car yet or not. It will be a road side assistance company, that will

try to reach you at the fastest time possible to repair any damages to the car.

Group Project (Business Plan):

·         A business plan has often been defined as a comprehensive document that clearly describes how the entrepreneur intends to operate his business. You can also define a business plan as an

important communication tool that details the financial strategy and goals of the organization. This definition is true for both existing and proposed business. Find in the plan a detailed outline

of the resources needed to realize the developmental objectives of the business. What are these resources how will they be gathered, and from where they will be sourced – a business plan tells

you all. For the company management, the business plan should include identification of markets, listing of customers, calculation of expenditures to be incurred and a computation of required

investment of funds for business activities based on projected revenues and costs over a specified timeline.

·         The document is specifically designed to attract capital investment. Every time you approach a lending program for assistance, go armed with your business plan. Many banks insist on

seeing the statement before they consider your loan application.  Potential investors and bank managers pore over the document scheduling your proposed business activities over the coming

year, or stated time period. Projection figures for sales, profit, turnover, ownership and key personnel data contained in the plan help them decide if your company is a safe bet for investment.

TASK

In groups as identified at the beginning of the semester you are to prepare a business plan for start-up an organization (use your entrepreneurial skills here!!)

You may use a business idea that you would like to set up yourself after you graduate.

Resources

·         Please remember that I am here for you to use as a resource so if there are issues or problems during the semester please feel free to come and discuss them with me. For assistance related

to this project, send me an email and make an appointment and give me some idea of what you want to discuss so that I can be prepared and give you better feedback.

·         This Major Project is the significant part of your work for this subject so can I very strongly advice that you start work on it NOW. Leaving it to pull the project together in the last couple

of weeks is a recipe for FAILURE as I will be applying very high standards to your work.

·         Any issues between team members have to be put in writing.  I do not listen to verbal complaints, and will ask you to submit a written complaint form before proceeding.  The mid-point of

the semester is the date by which any team concerns have to be addressed.

Using the example of the business plan format set-out in your textbook ensure that your plan includes the following elements:

Executive summaryBrief description of the business, its product and services and the customer problems they solveBrief overview of the market for your product or serviceBrief overview of the

strategies for successBrief description of the managerial and technical expertise of key peopleBrief statement of the financial request and how you will use the money

Vision and MissionVisionMission StatementCompany ValuesCompetitive Advantages

Company history (as applicable)

Business and industry profileIndustry analysisRegulatory RestrictionsSignificant TrendsGrowth RateKey success factors in the industryOutlook for the future

Business strategyGoals and Objectives – financial, operational and otherSWOT AnalysisCompetitive StrategyCompetitor Analysis

Company products and servicesDescriptionFeaturesBenefitsWarrantiesUniquenessPatent or trademark protectionIf a product, description of production process, costs, suppliers and raw

material source.

Marketing strategyTarget market including demographic profileCustomer motivation to buyMarket size and trendsAdvertising and promotional strategy including a full integrated

communications strategyPricingImage in the marketplaceComparative pricing to competitorsDistribution strategy

Location and layoutDescription of management teamPlan of operationFinancial forecastsLoan or investment capital proposal

13.   Appendices

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