Business environment and strategic management
SELECTED SBU is YAMAHA motorcycle
Part 1. Introduction-ONLY introduce SBU’s background not company’s background (10 references).
Part 2. External analysis- focus on future analysis, do not show company’ name in part 2 (10 references).
Part 3. Internal analysis-VRIO only analysis primary activities don’t need analysis support activities.Step 1- analysis Value Chain, Step 2- VRIO, Step 3-Dynamic Capability. Analysis 2-3 points about (tangible, intangible, threshold and unique).Reference need use 2013 or 2014. Use 10 SBU references and 20 academic references.
Part 4-Summaries key issues and potential option (2or1)
Use theory in this part which give you in additional files.Use 10 references in this part.
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