Business Environment

Google, Apple, Facebook and Amazon are seen as the four giants of the internet age. The world has never seen organisations grow so fast and so big.
Apple has become a colossus of capitalism, accounting for 4.3% of the value of the S&P 500 and 1.1% of the global equity market. Google is the global leader in search and online advertising. Amazon dominates the online-retail and e-book markets in many countries. Facebook began its social networking service only in 2004 and has now more than one billon users.

Tasks:

1. Choose one the four big internet based organisations and research current and recent information on this firm and its external, competitive and internal environment.

2. Read relevant theoretical discussion from a range of textbooks, other academic texts and refereed journal articles (using EBSCO etc.).

3. Write a 2,500 word essay which includes both your research and the theory:

Discuss the reasons for the fast and immense growth of your chosen organisation based on an analysis of the external, competitive and internal environment using the

– PESTEL analysis,

– Porter’s Five Forces and

– Porter’s Value Chain.
Google, Apple, Facebook and Amazon are seen as the four giants of the internet age. The world has never seen organisations grow so fast and so big.
Apple has become a colossus of capitalism, accounting for 4.3% of the value of the S&P 500 and 1.1% of the global equity market. Google is the global leader in search and online advertising. Amazon dominates the online-retail and e-book markets in many countries. Facebook began its social networking service only in 2004 and has now more than one billon users.

Tasks:

1. Choose one the four big internet based organisations and research current and recent information on this firm and its external, competitive and internal environment.

2. Read relevant theoretical discussion from a range of textbooks, other academic texts and refereed journal articles (using EBSCO etc.).

3. Write a 2,500 word essay which includes both your research and the theory:

Discuss the reasons for the fast and immense growth of your chosen organisation based on an analysis of the external, competitive and internal environment using the

– PESTEL analysis,

– Porter’s Five Forces and

– Porter’s Value Chain.

Tasks:

1. Choose one the four big internet based organisations and research current and recent information on this firm and its external, competitive and internal environment.

2. Read relevant theoretical discussion from a range of textbooks, other academic texts and refereed journal articles (using EBSCO etc.).

3. Write a 2,500 word essay which includes both your research and the theory:

Discuss the reasons for the fast and immense growth of your chosen organisation based on an analysis of the external, competitive and internal environment using the

– PESTEL analysis,

– Porter’s Five Forces and

– Porter’s Value Chain.

NOTE: The guidance offered below is linked to the five common assessment criteria overleaf.

1. Research-informed Literature
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard referencing system.

Specific to this assignment:
You should show a wide level of reading and provide a minimum of 12 references from a variety of sources including textbooks, recent academic journals, current news articles, organisational documents and websites.

2. Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.

Specific to this assignment:
The analytical tools have been specified in each of the tasks. You do not need to explain these in depth, but introduce them briefly before applying them. It is especially important that you demonstrate the purpose of the used models/theories and how they are linked.
3. Analysis
Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! but also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.

Specific to this assignment:
Make sure you answer the question specified in task number 3 when applying the analytical tools.
Refer to alternative tools/methods and other organisations either from the same or alternative industries in order to justify your arguments.
4. Practical Application and Deployment
You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.

Specific to this assignment:
You need to apply the specified tools to your chosen internet based organisation and its different enviroments. Identify and explain possible limitations of the used concepts and where possible, provide alternatives.
5. Skills for Professional Practice
Your work must provide evidence of the attributes expected in professional practice. This includes demonstrating your individual initiative and/or collaborative working. You must communicate effectively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation. Work should be coherent and well-structured in presentation and organisation.

Specific to this assignment:
You need to write this assignment in an essay format and the style needs to be academic, formal, focused, concise and subject specific. Use Arial 11 point or Times New Roman 12 point and 1.5 or double space. All graphs, charts and figures in the main body must be clearly referenced and they should be incorporated within the main text.
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