Business Designing goods and services
1. Examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market. Use Exhibit 6.1 from chapter 6 page 110 (an integrated framework for goods and service design). Collier/Evans Operation management OM4 4th Edition 2013 text. Compare and contrast each step, and determine the similarities and areas where they differ.
2. Suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.
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