Assignment Brief:
Your task is to analyse the operations and policies of a chosen multinational firm, and relate these to Michael Porter’s ‘Theory of the Competitive Advantage of Nations’ – Porter’s ‘Diamond Model’. The essay must be a maximum of 2,500 words in length, excluding references, footnotes and appendices (longer essays will be penalised). You are not allowed to choose Nintendo, Sony, Sega or Microsoft for the assignment. The essay must be completed in groups (i.e. normally in teams of 4-5 persons).
By analysing the operations of your chosen firm, assess to what extent the historical expansion and current position of your chosen multinational organization can/cannot be explained with the assistance of Porter’s Diamond Model. In other words, to what extent have the home-based advantages of your chosen firm created and sustained competitive advantage for that firm in the global marketplace?
Group Coursework
Porter’s Diamond Model
Assessment
Module number/title: International Business Strategy
Module reading
Frynas, J.G. and Mellahi, K. (2011). Global Strategic Management (2nd ed). Oxford: Oxford University.
Daniels, J.D., Radebaugh, L.H. and Sullivan, D. (2013). International Business: Environments and Operations (14th ed)..
Firm that we have chosen is HONDA Company.
My part of this group work is only to write about the (Demand condition)
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