Assignment 1: A/B and Multivariate Testing

A/B testing and multivariate testing are an important part of determining what helps to drive conversions on a website.

Tasks:

Conduct any four A/B or multivariate tests. You may use the websiteWhichTestWon.com/case-studies or any other site you find for this assignment.

On the basis of your review, address the following:

Provide an overview of each test. What is being tested and why?

Compare the conversions of each test. Which version is better?

Identify which test stands out the most and explain why.

Create a presentation with highlights on the slides and detailed explanations of each slide’s content in the speaker’s notes area.

Deliverables:

Ensure the following:

Your review and analysis should be at least 5 slides long.

Use proper MLA formatting.

Save your assignment as a Microsoft PowerPoint presentation attached to your post in the Discussion Area.

Name your document AI_ADVA407_W5_A1_Lastname_Firstinitial.ppt.

Submit the document to the W5 Assignment 1 Discussion Area byWednesday, February 10, 2016.

Review and Critique:

By the end of Saturday, February 13, 2016, use this Discussion Area to review and provide a 100- to 200-word substantive feedback on the submissions of two of your peers, utilizing vocabulary relevant to the class material.

Your responses can be in the form of comments, further questions for discussion, or a reference to materials relating to the current discussion topics. Make sure your responses are honest, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress and encourage discussion.

Assignment 1 Grading Criteria

Maximum Points

Content

Produced a slideshow with the minimum number of slides required and images of each test.

5

Provided a detailed overview of at least four tests, including images.

20

Accurately described test results with conversion data.

10

Described which test had the greatest impact.

5

Format

Followed current MLA guidelines for writing style, spelling, grammar, and source citations.

5

Participation

Participated in the discussion by commenting on at least two peers’ assignments. Challenged or supported their opinions on the comparison of conversion tests.

5

Total:

50

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