Advertising Brief with practical case

A 2000 word Advertising Brief + 200 word practical case: Consider that you are a media planner who has just finished a presentation to a prospective client (e.g., a major snack food company). The client is introducing a new product. During a Q/A session, a client representative says that network television is nothing like it was ten or fifteen years ago because so many people are turning to the Internet, smart phone, and SNS. There are smaller audiences per program each year. However, television-time costs for advertising continue to rise. Do you still believe we should consider commercial television as a primary medium for our company’s advertising? How would you answer? => please send me the first 200 word in 2 days. The answers should be in 5 6 bullets.

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