Report on Audi brand

Individual Report
The key issues that you need to address in your assignment are:

1) Key themes and issues identified in the academic literature on BRANDING? [50 marks]
In this section students are encouraged to read widely and identify the key themes that address the following:

• Review of BRANDING issues highlighted in the academic literature.
• Identification of how BRANDING is being used to position products/services for a specific target market.
• Identification of the key challenges of developing a successful BRAND

2) How marketing principles are being applied by your selected organisation: [40 marks]
In this section students are encouraged to address the following:

• Discuss how your selected company is using BRANDING to compete against competitors
• How the principles of the marketing mix (4 or 7Ps) are being applied to enhance the company’s BRAND reputation
• Show examples (screen shots or other visual displays of the product/service) of how the principles of branding are being applied online by your selected company
• Summary of TWO recommendations that your selected company could apply to improve their BRAND reputation

3) Presentation of report [10 marks]
Ten marks are allocated for presentation of the report this includes ensuring that the report does not have any spelling mistakes, grammatical errors and all citations are correctly referenced using the Harvard Style of citation.

Submission of Report
Students must submit a physical (printed) copy of the assignment as well as an electronic format attached (in the form of CD or USB)

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