Write a report about Rentrack.

Write a report about Rentrack.
Short Report Details
• Describe its research products and services provided and markets served (14pts)
• Evaluate its competitiveness compared to similar research companies (6pts)

You should collect at least two types of data/evidence from the following that we discussed in
class (4pts):
• Documents (e.g., websites, legal documents, and news reports)
• Artifacts (e.g., technological devices used in the company’s history)
• Interviews or simple surveys (e.g., interviewing the company’s employees, consumers); or, you can interpret
interviews from media coverage for your analysis purposes
• Content description (e.g., describing the company’s web presentation and comparing it to the competitors’)
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