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“Consumer Behavior Blog Post – Would you tweet about clean hands?” Please respond to the following:
Look at Method’s Twitter account presence:
method
method
@methodtweet
method
@methodtweet
likes: green cleaning, innovative design, ping pong. dislikes: dirty chemicals, rubber gloves. tweets by and for people against dirty.
San Francisco
methodhome.com
Joined August 2008
109 Photos and videos
Based on this information from Method’s Twitter account, decide whether a consumer would use hedonic or utilitarian values in their decision to purchase a product from Method. In this week’s blog entry, indicate your decision and explain your rationale based on your own reaction to Method (Hint: See Chapter 13, pages 265-266 in the textbook for more details)
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