I shall look at this question with respect to how it totally changed global views of Wales. I start by looking at Wales and what was to define it before the advent of Cool Cymru. This will serve to fully define the hugely different perception and state of welsh culture before and after Cool Cymru came into being, and also the events that led up to its occurrence. I will then look at Cool Cymru itself and show precisely what it did as a phenomenon to create an entirely new image for Wales.
Prior to the Cwl Cymru phenomenon there was a very different perception of Wales and its culture, both globally and internally. The most recent perception of Wales has built up over many hundreds of years. There are many different influencing factors in the construction of a welsh identity, I will now discus the most enduring ones….(short extract)