The Labour Party now in government is committed to deliver digital broadcasting for 95% of British people by the end of this decade. How important is this goal for our society?

In todays modern society, the collective media are increasingly combining their resources to enable their content to be consumed through various means.  This constantly increasing convergence has provoked limitless discussion, which has brought to light numerous benefits and drawbacks of, and has become the essential characteristic of, todays New Media.

This term, “New Media” can be quite indistinct.  As more and more technologies are developed, that which was once new media subsequently becomes outdated and is no longer considered to be a contemporary form of communication.  But, generally, when referring to new media, we refer primarily to the Internet, particularly the World Wide Web, and to developing digital technology….(short extract)