The assessment of this module is based on two components:

– Individual report of maximum 3,000 words (50%)
– Exam (50%)

The marking criteria that will be used for this module follow the Management School’s assessment criteria – see: Section A8 of the ULMS Undergraduate Student Handbook on marking criteria (p56).
7.1. Individual Report (50%):
Report submission date: Monday 18th of May, by 2pm.
7.1.1. Report brief
Develop a Strategic Report for a corporation of your choice.
You are expected to carry out an analysis of a corporation and demonstrate a holistic understanding of the organisation and its environments as well as demonstrate your skills in strategic analysis and planning.
You can structure your assignment in two parts:
1. Analyze the internal and external environment of the corporation and identify the strategic challenges that it is facing.
2. Identify, discuss and evaluate the future strategic options available and recommend a future strategic direction for the corporation.

Each part carries equal weight. The assignment should be written in an executive report format using headings and sub-headings for explanation and analysis.
Every lecture will allocate time to provide feedback to all questions related to the work for the individual report. Students are expected to discuss their choice of corporation with the Lecturer at the initial lectures.
7.1.2. Word Count
The word count is 3000 words.
In 2012-13, the ULMS Board of Undergraduate Studies clarified the guidance provided to students on word counts in assessed work. The word count given to students is the absolute upper limit. There is no leeway over this, i.e., students will be penalised if they submit work that exceeds the word limit (the suggestion that you may exceed the word count by 10% is a myth!!)
The following are not included in word counts:
• Reference lists/bibliographies and Question Titles
• Appendices/footnotes- provided these have been used only when necessary. If appendices or footnotes are used excessively, or contain material which should clearly be included in the main body of the essay/report, it is at the markers’ discretion to include these in the word count.
• Tables/graphs- provided these have been imported from elsewhere (correctly referenced) and not produced by the student.
• Tables and graphs- if they have been produced by the student.
• Contents pages and front page of the report
• Executive Summary of the report.

6
As well as the essay/report itself, the following are included in word counts:
• Citations/quotations- this includes the material paraphrased/quoted itself as well as the name, date and page information.

7.1.3. Marking structure:
•
Assignment Subsections    %
1    Executive summary, introduction and conclusion    10
2    Analysis of the external environment of the firm    20
3    Analysis of the internal environment of the firm    20
4    Evaluation of the business model and strategy    10
5    Identification and discussion of the future strategic options available to the company and recommendation of a future strategic direction    30
6    Presentation and structure of the assignment    10
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