Strategic Management

 

Individual Assignment (25%)

Word limit -3000 words
Assignment One is based on the Harvard Business Review Case Study on Wikipedia.
Study the case carefully and the recommended sources in the reading list.
Attempt the following tasks

Attempt both Tasks

Task A
Using the Resource-Based View model,analyse the strategic capabilities of Wikipedia. (1500 words, 12.5%)
Task B
To what extent do you agree that the blue ocean strategy provides a sound explanation of the apparent strategic success of Wikipedia? (1500 words, 12.5 %)

Total weighting for Assignment 1: 25%
Individual Assignment: Assessment Guidelines

100 marks = 25% weighting
Task A
• Critical discussion and application of relevant models and concepts on strategic capabilities to understand the competitive advantage of Wikipedia (45 marks)

Task B
• Critical examination of conventional strategic management models to explain the success Wikipedia (30 marks)

• Discussion of contemporary models/ studies such as complexity theory, chaos and positive returns economics that may give an insight into Wikipedia’s explosive growth (15marks)

Tasks A and B

• Academic protocol – quality of academic references, the presentation of these and the overall structuring and format of the business report (10 marks)

(Total 100 marks=25%)
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Group (Oral) Presentation (25%)
Attempt both Tasks

Task A

Ambrosini et al (2009) state that ” some films can also help show uncertainty, and the ambiguous and unknowable nature of organisational life. Films are a means by which one can show that there is no “one right answer” to questions and that dilemmas can be subject to multiple interpretation.They also show that people do not always make decisions as the result of rational analysis and ironically, that rational decisions are not always wise or the best course of action” (Ambrosini, V., Billsbery, J. and Collier, N., 2009, Teaching Soft Issues in Strategic Management with Films: Arguments and Suggestions, International Journal of Management Education, p. 64)
With reference to this quotation , conduct an analysis of the following motion picture (film): ” 12 Angry Men ” ( Dir. Sidney Lumet. Orion-Nova, 1957. Film), and critically discuss the extent to which its storyline depicts the process of strategic decision making in business organisations. ( 5 slides)

Task B

The Board of Directors of a medium-sized company of your own choice has invited you to advise the company on the possibility of reinforcing or changing its strategy.
As consultants, critically discuss the ways in which the Board could shift its current strategy in order to open up new market possibilities and to create sustainable value for its current and new stakeholders. (10 Slides)
.
Group presentation guidelines
• Students are required to fully participate in and contribute to the development of the Group Presentation. Non-participation and/or non-attendance will result in restriction of marks for this aspect of assessment
• The group size will be determined by the module leader and module teaching team and will normally be in the range of 6 group members (normal maximum). In specific circumstances this may be varied.
• The formal Group Presentation will be delivered by all members of the group.
• The maximum presentation period is 20 minutes. This will be timed and there will be NO extensions to this time period. Student Groups are strongly advised to rehearse their presentation to ensure that the time period is strictly adhered to.
• Presentations will be stopped by the lecturer/assessment team at the end of 20 minutes
• Presentations are followed by Questions which are required to be fielded by/responded to by all the members of the group. The timed period for questions is 10 minutes.
• Both times are required to be strictly adhered to.
• There is a stipulated Maximum of 15 power point slides in the 20 minute presentation.
• Power Point printouts with the individual texts provided for the presentation by each student are required to be handed in to the assessment team/lecturer at the time of the presentation immediately before the commencement of the presentation and will be retained by the lecturer/assessment team.
• The Assessment Weighting for this aspect of the group assessment is 25% (all students in the particular group are awarded the same percentage)

Group Presentation Evaluation Criteria
100 marks= 25% weighting
Organisation (5 marks)
• Topic clearly stated
• Structure and scope of presentation clearly stated
• Topic developed in order stated
• Speakers summed up main points in conclusion
Content (50 marks)
• Knowledge of subject (background of company and storyline of film and their relevance to module and discussion of deliberate and emergent approaches to strategic decision making)
• Application and discussion of relevant conceptual models
• Clarity of business concept for Blue Ocean
• Implications of analysis for strategic decision-making and company selected
• Speakers in control of subject matter
Confidence (5 marks)
• Speakers look relaxed and confident
• Professionally dressed
• Maintain eye contact
• Engage with audience and display awareness of audience response

Speech (5 marks)
• Varied paced
• Use of conversational style avoiding jargon and long-winded “bookish”
explanation of relevant concepts
• Appropriate volume
• Clear pronunciation and articulation
• Accurate grammar
Visual Aids (10 marks)
• Clear and legible
• Introduced at right time
• User-friendly, easy to follow and not too much information
• Impact on audience
• Creativity and novelty

Timing (5 marks)

• Well-timed presentation
• Time divided appropriately between tasks
Discussion management and handling of questions (20 marks)
• Respond confidently to questions
• Deflect difficult or irrelevant questions
(Total 100 marks= 25%)

Students are required to fully participate in and contribute to the development of the Group Presentation. Marks will be restricted for non-participation and/or non-attendance.
Module Learning Outcomes to be Assessed:-
Upon successful completion of the assessment, students will be able to:
Assignment 1 (Individual):
• Analyse the aims, concept and role of strategic management
Assignment 2 (Group Assignment)
• Critically analyse how the different perspectives of social science disciplines inform strategic management
• Evaluate the debates surrounding contemporary strategic issues.
https://customwriting.s3.amazonaws.com/EX0314/Wikipedia_Case_Study.pdf?versionId=TiDLBG_qdA0shaxOypvb7xEKgIMlI4gK&AWSAccessKeyId=AKIAIDY3BOXYKEAMAEOQ&Expires=1460048022&Signature=jr53R5y3re2UL%2Fp1Yy%2FaIOb%2BBfE%3D

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