+1 862 207 3288 Strategic International Expansion
A period of international expansion is often an exciting time for domestic businesses. Taking the leap to an international stage can be exhilarating, but it should be done only after careful planning and the development of a solid business strategy.
Choose a company that you admire and that has expanded internationally (Please don’t choose Apple).
Discuss that company in terms of its strategy and implementation of an international expansion. What went well? What were some lessons learned? It may will be easier to find this information if you use a publicly traded company. This week’s readings will give you some great ideas.
Please include 3 references from peer reviewed articles.
