+1 862 207 3288 You are a social media strategist who has been commissioned by a mid-sized
accountancy practice in the UK to help them to explore the possibility of
developing an engaging, yet appropriate, social media strategy. The practice
includes two senior partners, a team of qualified accountancy practitioners,
associates and a support team.
The practice gives advice to small businesses across the UK by offering tax
advice, bookkeeping services, advice on company registration, preparing
business plans and other services common within the industry. Most business
is generated from the domestic market, though they aspire eventually to have
an international client base.
One senior partner in the practice sees the benefits of social media, though
the other remains to be convinced, and believes that social media is not
appropriate for a business-to-business organisation in which the prevailing
industry culture can be quite conservative.
The practice has invited you to draft an initial report to show them how
social media could be used effectively and appropriately for an organisation
of their type. They would like you to show them an example of best social
media practice from a larger, global company in their industry so that they
can learn from that organisationís success.
The report should include the following sections:
1. A brief case study evidencing what you consider to be best practice
for a global accountancy organisation which has developed an
effective and appropriate social media communications plan.
Describe the social media channels they use and why you consider
them to be appropriate and effective. (LO1,2,4) (35%)
2. An indication of what marketing objectives the company exhibiting
best practice tries to achieve with social media. (LO3) (15%)
3. Using prominent theories and models on Social Media Marketing,
including the Social Media Marketing Mix, show your client how they
might develop a Social Media Marketing Plan for their business.
What key sections would they include in their plan? How would they
develop SMART objectives? (LO1,2,4) (35%)
4. Creative recommendations for the company with regards to the
channels they may use, the content they could develop, and the
messages which you feel may set them apart from the competition
and help them to grow. (LO4, 5) (15%)
Your work should show you are able to critically review the literature on SMC,
evaluating rather than describing it. You should use several academic sources
and properly reference them.
Learning Outcomes
On successful completion of this assignment you will be able to:
1. Critically assess the main approaches to social media marketing
strategies
2. Identify and critically evaluate effective social media marketing
strategies, tools and development approaches for building brand
awareness, increasing market share and entering new markets
3. Critically evaluate the relationship between the design, deployment
and implementing of effective social media marketing strategies and
the achievement of organisations marketing strategies and objectives
4. Evaluate the current social media marketing best practices in a global
organisation and identify and critically appraise suggestions for
improvement of these practices to allow for better performance and
building an organisation of the 21st century
5. Analyse current developments in social media and evaluate their
potential impact on the marketing strategies of a chosen organisation.
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