social media marketing

Marketing

1: Which of the three personas does the Lego Group spend the most social media marketing time and effort? It is
likely that different personas will emerge for the Lego Group over time? Explain.
2: What factors may have influenced the Lego Group’s target marketing decisions? the chapter, who do you think the
company’s secondary optimal target audiences might be? What social media marketing efforts might help the company
reach those other audiences?
3: How does identifying a target audience with personas help a company select the best social media platforms to
focus its social media marketing efforts on?