Service user improvement is an important process for any type of organisation that is providing a facility to people, including the health sector. There are many theories and suggestions as to why this is so, but one of the simpler explanations is that it is due to an awareness that the people accessing the organisations facilities are constantly checking the reliability, quality, appearance and performance of the services provided and are judging whether or not they will use the service again in the future. This proposes that a businesses ability to thrive, or more importantly survive for a prolonged period of time does rely upon the opinions of its customers and how satisfied they are with the available products or service. Failure to do this could lead to rapid decline in the validity, reputation and confidence of the organisation or could undoubtedly lead to its demise. Therefore it …(short extract)

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