Research, analyse and explain how a new or enhanced mobile presence could enhance the promotion and sales for an organisation of your choice. Discuss and recommend a development path for a new or enhanced app for the organisation.

• Explain the mobile industry, trends, challenges and applications
• Explain and evaluate the use of mobile applications features such as multitouch, accelerometer and other interfaces
• Explain the impact of the mobile applications for the business transactions
• Evaluate the impact of the mobile applications for the business transactions
• Critically evaluate and identify relevant applications to make business processes more efficient in an organisation

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