Public Relations (PR)

Your degree in civil engineering has served you well and you are now the chief city planner for a major metropolis. After studying the issue for more than a year, you and the planning commission have decided the best way to relieve the cityís growing traffic congestion is to build a new downtown freeway. Unfortunately, there is no way to build the freeway without knocking down a number of houses and businesses.

Not surprisingly, the neighborhood association representing the area the new freeway will run has expressed a number of concerns about the proposal. Because of your excellent public speaking skills, you have been chosen to represent the city at a meeting of the neighborhood association. You know if your speech is persuasive, you must use the introduction to establish your credibility and goodwill so your listeners are willing to listen receptively to what you say in the body of the speech.

Write a draft of your introduction. Be sure to address all four functions of a speech introduction discussed in this chapter. What could be a unique way to gain attention?

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