public relations

public relations
During the course of the semester, as indicated in the weekly schedule, you will be required to submit TWO critical essays worth 5 points each. These essays are to be submitted online on Husky CT by the assigned deadline as indicated in the weekly schedule (p.5).
The purpose of this assignment is to give you an opportunity to articulate in your own words, your perspective on a media issue. The goal is to spark thoughtful discussions in class and also enable you to critically observe your own every day media use. As a starting point, please use the "Media Literacy" and “Thinking Critically about the Media” sections that are present in every chapter of the textbook. These questions can serve to inspire some ideas that you would like to write about in your critical essays. The objective of this exercise is to foster active and creative thinking and not just limit your learning to grades in a multiple-choice exam. Please note there are TWO critical essays due in the semester. The deadlines are indicated in the Weekly Schedule table below. The format of the critical essays should involve the following parts:
? Part 1) Identify one main issue or argument that the book chapter is making (0.5- point)
? Part 2) Describe how much you agree or disagree with this main view (0.5-point) ? Part 3) Compare and contrast the main issue/argument with a different point of
view (2-points). This alternative view can come from a different author (book, journal article, magazine or newspaper piece), or a different chapter in the same textbook, or from other classes you are taking that is unique to your discipline or major. The idea is to bring in a different or alternative view. Please be sure to properly CITE these alternative sources and choose sources that are academic, professional, reliable and accurate.
? Part 4) Summarize both views, that is, the main and alternative view and provide your own conclusion on the issue, debate or question at hand (1-point)
? Part 5) Format your essays according to APA (6th edition) guidelines. Please NOTE: This part has 1-point and you will lose points if your paper does not follow standard formatting and referencing guidelines. Please use 12-point “Times New Roman” font, double-spaced with standard page margins. All citations and page formatting should follow APA 6th Edition standards. Each essay can be anywhere between 1 to 1.5 pages in length, maximum