PRESENTATION

The speech presentation should be recorded as though it is being delivered to a ‘live’ audience, therefore, there should be no breaks in the recording. It is recommended that you record it using a computer. In any case make sure the file containing the recording can play in Windows Media Player.
The preferred method of submission is to submit a link to your speech via Moodle.  If this is not possible, you can mail a CD or DVD (playable in Windows Media Player).  The presentation must include visual components, for example, Power Point Slides.
Choose one of the following topics.   Ensure that in developing your presentation you take a stance (i.e. argued point of view) on the topic and gather evidence to support this stance (in the same way as expected the essay assignment).  Also note that you are expected to incorporate sources and supporting case study material from beyond the resources of this course.
Topic 1:
Public relations has the capacity to contribute substantially to effective democracy in democratic societies. Material from module 1 may be used as resources for the development of your presentation.
Topic 2:
Public relations has a major role to play in improving public health and well-being through social marketing based campaigns. Material from module 1 may be used as resources for the development of your presentation.
Topic 3:
Public relations can function as an organisation’s social conscience ensuring good corporate citizenship by meeting the obligations of corporate social responsibility (CSR). Material from modules 1, 2 and 3 may be used as resources for the development of your presentation.
Topic 4:
Despite being commonly confused with the profession of marketing, public relations is very distinct from marketing as evidenced by it purpose (e.g. aims) and its practices. Material from module 1 may be used as resources for the development of your presentation.

Topic 5:
Campaigns related to nation building have an important role to play in developing the social harmony and cooperation needed to ensure social stability and well-being. Module 2, Section 2.4 and related readings may be selected as resources for the development of your presentation.
Topic 6:
Theoretically the Two-way Symmetric Model of public relations is important because it provides principles for informing enlightened and ‘best practice’ public relations. Material from module 3 may be used as resources for the development of your presentation.
Topic 7:
The open systems approach to public relations tends to be more effective that the closed systems approach. Material from module 3 may be used as resources for the development of your presentation.
Topic 8:
Failure to monitor and consider public opinion can result in damage to an organisation’s reputation and erode its public support base. Material from modules, 1, 2, 3 and 5 may be used as resources for the development of your presentation.
Topic 9:
Effective public relations requires active involvement in strategic planning. This includes ensuring public relations activities work in unison with the organisation’s Strategic Plan. Material from module 4 may be used as resources for the development of your presentation.
Topic 10:
Effective public relations practice requires a sound understanding of a range of research tools. Material from module 5 may be used as resources for the development of your presentation.
Note:    Ensure your oral presentation is presented according to the standards outlined in this document and this includes paying careful attention to the Oral Presentation Marking Criteria Sheet as a cross reference to the elements required for this assignment.

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