Prepare a marketing plan for Wiggo. This should include the following

Order Description

Individual Tasks ñ To be submitted as one single clearly labelled submission

Task a

1. Prepare a marketing plan for Wiggo. This should include the following:

a) An executive summary.

b) Situational analysis (this should refer to the country/economic zone you have selected).

c) Marketing objectives (using the SMART format).

d) Marketing plan (strategy and tactical details). To include: segmentation, targeting and

positioning analysis; buyer behaviour; marketing mix analysis. Digital marketing and social

media should be taken into consideration. In addition your plan should reflect ethical,

sustainable marketing and corporate social responsibility considerations.

e) Marketing budget.

f) Conclusions, recommendations and summary.

Word Limit: 2000 words

Weighting: 50% of the total grade

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