People to People – Week 3 – ENTR415 I001

Building Your Marketing Plan – Person-to-Person Marketing

 

One of the primary deliverables in this course is the development of a marketing plan. Based on the information generated through the brainstorming sections of the Week 3 Reading, and formalized via the building your marketing plan sections, summarize your research and information in the Building Your Marketing Plan – Person-to-Person Marketing worksheet. You will not be submitting this for grading.

 

The more detailed information developed in the following sections of Building Your Marketing Plan should be retained and used for your full marketing plan that will be due at the end of the term. If you were unable to fully complete these sections, you will want to revisit them in the following weeks.

 

    Your Networking Group List

    Your Elevator Pitch

    Your Networking Membership ROI

    Networking Budget

    Your Customer Communication Tactics

    Your Referral, Affiliate, and Loyalty Programs

    Generating Buzz

    Your Word-of-Mouth Marketing ROI

    Word-of-Mouth Marketing Budget

    Your Trade Show List

    Your Trade Show ROI

    Trade Show Budget

    What’s the Hook

    Your Press Release

    Your Press Kit

    Your Media Contacts

    Your Public Relations ROI

    Public Relations Budget

 

Assignment 3 – Your Elevator Pitch/Presentation

Develop the elevator pitch for your organization. Your elevator pitch should be no longer that two minutes. The worksheet provided in the person-to-person marketing section of your text entitled Your Elevator Pitch will provide the detail of the types of information that should be included in this brief presentation. For this assignment you will need to record your elevator pitch and save it in the Kaltura environment. Please see the supporting materials attachments on Kaltura in the assignments area. Additional information on Kaltura can also be accessed by using the following link.

https://edge.apus.edu/access/content/group/business-common/ENTR/ENTR415/Kaltura_Quick_Guide_2.pdf

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