Affluence is rising as the average person income has risen over the years. According to Zygmunt Bauman (1988) we have gone from living in an industrial society to a consumer society. An industrial society is where the society is based around mass production, huge amounts of labour and consumption for the wealthy. A consumer society is based on mass consumption for all. Our society is defined by what we buy and how we make use of these things. In an industrial society the rich were able to live luxuriously and buy nice things to show their status. Now in a consumer society those with an average income are able to buy things to improve their lifestyles but which are not necessary to survive. In this modern age technology is growing rapidly. The average person will have a smart phone and a flat screen television. These types of things are not necessary to live but they have become a part of…(short extract)
