“Marketing Communication Analysis Report: The Use of Consumer Behaviour in Advertising MN5006 Serving Customers in Global Markets Table of Contents Table of Contents 2 Introduction 4 Advertisement Choice 4 GEICO Lizard Ballard with Warren Buffett 4 Figure One: GEICO Advert Still One 5 Figure Two: GEICO Advert Still Two 5 Figure Three: GEICO Advert Still Three 6 Visa: Usain Bolt 2014 FIFA World Cup 6 Figure Four: VISA Advert Still One 7 Figure Five: VISA Advert Still Two 7 Figure Six: VISA Advert Still Three 8 Consumer Behaviour and Businesses 8 Figure Seven: Six Categories of E-Communications Tools or Media Channels 10 Attention, Learning, Memory and Motivation 11 Figure Eight: A Model of Consumer Behaviour 11 Figure Nine: The Pyramid of Consumer Behaviour 12 Definition of Terms 13 Figure Ten: The Memory Process 15 Figure Eleven: An Overview of Main Theories of Work Motivation 16 Analysis 16 Table One: Analysis of Advertisements Using Attention, Learning, Memory and Motivation 17 Personality and Attitudes 18 Definition of Terms 18 Table Two: Effect of Personality Characteristics on Consumer Behaviour Criteria 19 Table Three: Analysis of Advertisements Based on Personality and Attitude 20 Conclusion 21 Recommendations 21 References 22”