+1 862 207 3288 PMF Term Paper
2017-18
PMF Term Paper
The project-based firm, which employs you, has discovered the concept of co-created value from theorisation on the service-dominant
logic. It has decided to use the concept as way to develop a distinct offer in its marketplace by improving its service using the
co-creation of value. You have been given the task by the main board to develop the offer.
You decide to analyse the firm and its current offer in two ways:
1. The current practices of co-creation and the theoretical underpinnings of those practices;
2. The enhanced capabilities and practices that can be generated by applying co-creation and related conceptions for the
service-dominant logic.
Write your paper as a theoretically informed piece of work, yet in a way that is sufficiently applied that managers on the main
board will know what they need to do in order to implement your proposed ideas and recommendations.
3000 words
